Saturday, July 25, 2015

Tim Brown: Tales of creativity and play


Tim Brown is the CEO of a design firm from USA named IDEO. He's speech on TED is talk about the relationship between creative thinking and play.

At the beginning of the speech. He told all the audiences use only 30 scents to  draw the neighbor, the person sit beside. Than he introduced their companies symbol. it is a toy called "Finger blaster". Mr Brown let audiences shoot them on the stage to experience the toy. The third interact is "The 30 circle's test". Audiences have one minutes to adapt as many as circle's as they can into objects. For example, smile faces, football or sun.

These three mini games just prove the strong relationship between creative thinking and play. "We need trust to play, and we need trust to create." This is the connection between play and creative. Some good tips designers learn from kids include exploration which is large quantity, building which is thinking with hands and role play which means act it out.

But it doesn't main Mr Brown suggest adults go out and play like a kid. "Play has rules." There are rules about how to play and rules about when to play. It is quite important to change the mode between divergent and convergent. "You can be serious and play." That is the prefect state for designers.